Many people are creative, but how many of them make a living off their creativity? The answer is very few. Why? Creative people have to deal with the same problems that everyone else does– how to get noticed in an overcrowded marketplace, how to get paid for what they do, how to promote themselves, and so on.
You need to find customers who will pay for your handcrafted pens, and that can be a challenge. You need to do something different. This is how you can set yourself apart from your competition and start earning money with more ease than before.
The article will cover how to sell handmade wooden pens. It will include how to create a marketing plan, how to find customers, how to set yourself apart from the competition, and more!
How To Sell Handmade Wooden Pens
Here are 5 easy steps to help you sell your handmade pens:
Local Craft shows
Find local craft shows and farmer’s markets in your area. These venues are often very popular and attract thousands of people each year, so it’s a great way to get noticed. Price your pens competitively. People want unique gifts for their friends, family members, or themselves– but they also need to be within an affordable price range. Promote yourself throughout the year. It’s important to let people know how you can be reached and how they can get in touch with you. This includes your email address, phone number, business website, social media outlets, blog posts, etc.
Social Media
Social media is one of the most popular ways people purchase items these days! Find how you can use social media to your advantage and then implement what you learn into how you sell handcrafted pens. Create an account on Facebook, Twitter, Pinterest, Instagram, etc. Build up a following for yourself so that when it’s time to promote and sell your handmade pens, you already have an established customer base.
Online Stores
Create a professional-looking website selling how you make and market your unique wooden pens! Make sure the site is easy to navigate and includes good photos of how you craft as well as how people can purchase your handcrafted items. Include your contact information and how people can reach you.
These days creating a website is very easy. Platforms like Shopify and Wix allow you to create a professional website without knowing how to code. Also, they are quite easy to learn. You can create your website at home without having to pay for an outside service.
Online Marketplaces
Online marketplaces are great places to sell handmade pens because they allow you to tap into a specific demographic of people who shop there regularly! Think about how many people shop on Etsy or Amazon– countless!
Etsy is perfect for selling wooden pens and other handcrafted items because you can sell all kinds of creations from home. It’s easy to set up and you can start selling your items very fast.
Make sure to include a business card in every package that you ship. This way, your customers will have a way they can contact you easily (through your Etsy shop, for example), and how they can use your card to follow your blog posts, social media accounts, etc.
Word of mouth
The best way how to sell handmade wooden pens is by word of mouth. This means that you need to get the word out there and let people know how they can find you and how they can purchase your pens and other items! Talk to your friends and family members about how you create these pens, how they can contact you, etc.
Bonus Step
Use all the methods above all at once. Promote yourself through social media, your website, and online marketplaces. Interlink all of those for a greater chance of success. Use a business card included in every purchase to establish how people can follow you and how they can get a small discount for their next purchase.
This can be time consuming and you will not see results in the beginning but is worth the effort. In the long run, you will see how this five-step process helps how to sell handmade wooden pens and other products (such as homemade candles or other crafts) and how it can help you reach your goals!
How To Price Handmade Pens
Pricing handmade wooden pens can be difficult because you need to know how much time it will take for how much money you are making off of the product. You also want to make sure that how to price your products is competitive with other handmade products out there.
Some things to consider when pricing handmade wooden pens are how much time it takes, how complicated the pen is, how long you will need to market them, how much materials cost, how many pens can be produced per day/hour/week.
Trial and error are necessary, especially at first. You will need to test how much you can charge for your pens before committing that price to all of your items. If you underprice yourself, it will be difficult to increase the price later on. If you overprice yourself, there is a good chance that you will be unable to attract buyers.
As a starting point, you can add up the cost of the materials and the time spent on how to create each one. Then you can decide how much you want your profit to be.
You can also check your competition online and see for how much they sell similar products.
Frequently Asked Questions
Handmade pens can range from $20 to a few hundred dollars. It all depends on how complicated the pen is, how much time was spent on creating it and what kind of wood was used to create it.
Yes! You can sell wooden pens on Etsy. It’s one of the top websites for crafted items.
Pen Makers in the United States earn between $18,740 and $45,250 per year on average, with a median salary of $27,620. The middle 50% of Pen Makers makes $27,620 per year, while the top 75% makes $45,250.
Read more about pen maker salaries.
Final Thoughts
There are many steps to take before you can start selling pens. You need a plan, some customers, and more!
We hope that this article helped you create your own marketing strategy for handmade wooden pens.
Let us know how it goes in the comments below.
Now you have all of the information you need to start selling your own handcrafted pens online or in person. So what are you waiting for? Don’t wait any longer – start planning today!